The Problem
With living in a Post-Covid world, socializing these days have been harder with lingering anxiety, changing priorities, mental health struggles, and people shifting into more online interactions.
The solution is to have an Event Finder App that providers users the options of what they want to see in an event depending on your specific interests.
The Process
With living in a Post-Covid world, socializing these days have been harder with lingering anxiety, changing priorities, mental health struggles, and people shifting into more online interactions.
The solution is to have an Event Finder App that providers users the options of what they want to see in an event depending on your specific interests.
Research
Resurgence of Live Events
Live music attendance surged to 145 million in 2023, marking a 20% increase from the previous year and a significant rise from 35 million in 2021. This growth was propelled by major tours from artists like Taylor Swift and Beyoncé .The Guardian+2AP News+2AP News+2
Ticket sales for the top 100 global tours reached $9.17 billion in 2023, a 46% increase from 2022, indicating a robust recovery in the live events sector .AP News+1AP News+1
Growth of Event Finder Apps
The global event app market is projected to reach $32.3 billion by 2032, growing at a CAGR of 14.12% from 2024 .iCrowdResearch+1The Business Research Company+1
In 2023, the mobile event apps market was valued at $722.49 million and is expected to grow to $1.165 billion by 2029, with a CAGR of 8.3% .Stats Market Research+1LLCBuddy+1
Hybrid and Virtual Events
89% of event organizers plan to continue using virtual events even after the pandemic, highlighting the lasting impact of digital event formats .LLCBuddy
Virtual events have a 29% lower cost per lead compared to in-person events, making them an attractive option for organizers .LLCBuddy
Key UX Factors Enhancing Engagement and Reducing Stress
1. Personalized and Adaptive Interfaces
Adaptive UI/UX designs that tailor content based on user behavior and context can enhance engagement. A study on personalized mobile app interfaces found that context-aware adaptations, such as adjusting interface elements based on real-time user data, significantly improved user satisfaction and engagement. ResearchGate+1Medium+1
3. Social Connectivity Features
Features that facilitate social interaction, such as sharing events with friends or group RSVPs, can enhance user engagement. A UX case study on the Meetup app emphasized the importance of discoverability and ease of use in social features to improve user experience. Medium
4. Clear and Intuitive Design
Simplifying navigation and providing clear information can reduce cognitive load and stress. An article discussing the influence of UX design on user retention highlights that intuitive navigation and appealing visuals are essential components that drive app success. ResearchGate
Key Takeaways
The live events industry has not only recovered but is experiencing unprecedented growth, with significant increases in attendance and revenue.
The integration of virtual components into events is here to stay, providing flexibility and cost-effectiveness.
To enhance user engagement and minimize stress in event finder apps, it's essential to focus on personalized, intuitive, and emotionally resonant designs. Incorporating gamification and social features can further boost engagement. Conversely, avoiding information overload and ensuring technical reliability are key to preventing user disengagemen
Conclusion
With study showing that there’s a rise on going to physical events, in order to keep the pendulum going the most effective way is to create an event finder app that is engaging with its information but to also but get overwhelmed and have as much of a stress-free experience for the UX user.